<p>The senior CRM marketer develops and executes the roadmap for our growing CRM strategy on customer loyalty and lifecycle management. You manage multiple customer journey plans to provide actionable insights and refine the CRM strategy accordingly. Our focus channels are email and app push notifications but you are eager to test new channels like SMS. You collaborate closely with stakeholders in sales, marketing, customer service and the product teams to improve the customer experience.</p>
<p>The international marketing department is centralized in Amsterdam. Together with our email marketeer you will be part of the Performance team.</p>
<h2><strong>What will your role entail?</strong></h2>
<ul>
<li>Sculpt dynamic and innovate multichannel CRM campaigns to increase engagement in our key segments audience</li>
<li>Develop, implement and manage lifecycle marketing tactics to increase sales and bid frequency</li>
<li>Work on growth & churn prevention, web layers and dynamic blocks</li>
<li>Analyze data and report performance insights to recommend improvements</li>
<li>Work actively on segmentation and predictive tooling</li>
<li>Optimization of email and automated communication streams, developing new streams to best leverage insights into timing, targeting and content.</li>
<li>Develop and assign creative briefings to designers and copywriters to create effective, high-quality creative assets.</li>
<li>Leading and analyzing A/B testing to optimize engagement.</li>
</ul>
<h2><strong>What you will bring</strong> 😎</h2>
<ul>
<li>5+ years of experience in a CRM role, with proven success in developing and implementing loyalty/CRM strategies.</li>
<li>Bachelor’s degree in marketing or related field (or equivalent experience).</li>
<li>You have a good track record of using data analytics.</li>
<li>Proactive, self-starter and a team player, working confidently with various stakeholders.</li>
<li>Strong understanding of customer behavior and value drivers in retention models.</li>
<li>Confident in using email and marketing automation ESP platforms, on-site personalization, as well as SMS and direct mail.</li>
<li>You are analytical and have a process-oriented mindset with strong attention to detail.</li>
</ul>
<h2><strong>What we offer you 🥳</strong></h2>
<ul>
<li>Independent and varied role within an entrepreneurial and innovative organization <strong>💪</strong></li>
<li>Competitive salary of up to 5000 EUR / Monthly (Excluding an 8% holiday allowance) <strong>💸</strong></li>
<li>Good pension scheme <strong>👴</strong></li>
<li>25 vacation days <strong>🌴</strong></li>
<li>Laptop and iPhone <strong>📱</strong></li>
<li>Training opportunities via GoodHabitz <strong>🎓</strong></li>
<li>A healthy lunch from Leut 🥑</li>
<li>Working in a team of professionals, where hard work is well combined with humor. ✨</li>
</ul>
<h2><strong>This is TBAuctions</strong></h2>
<p>TBAuctions (TBA) is Europe’s leading digital auction platform for B2B used industrial equipment. Our team of 1000 employees in seven brands in the Benelux, the Nordics, the UK, and Continental Europe serve buyers and sellers in 175 countries. We are extending the life of business goods, maximizing their value and sustainability; we facilitate the circular economy. With our proprietary intelligent auctioning platform, we make buying and selling more effective and efficient by using technology, AI, automation, and economies of scale. TBA’s digital auctions make this happen by creating a cross-border platform that perfectly matches the demand and supply of used business goods.</p>
<p>Together with our brands, Auksjonen, Auktionshuset dab, British Medical Auctions, Klaravik, PS Auction, Troostwijk Auctions, and Vavato, TBA brings sustainable trade to a higher level. Sourcing locally and selling globally, our website receives 137M visits per year, 25M annual bids, 2M offered annual lots, and 600K unique bidders each year. Our motto: “Everything Has Value.”</p>


Senior CRM Marketeer

Marketing

Senior

32-40 uur

€4,500 - €5,000

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